AI AT SEQNCE
AI video production in Zurich
We shoot it or we generate it. Your call.
SEQNCE is a video production company in Zurich. We make commercials, social content and motion design for brands like Migros, Samsung, Ovomaltine and MUCHO, and we use AI where it stretches the budget.
The idea, the taste and the sign-off stay with people. Everything under that now runs faster and in more versions than before, and the same budget ends up buying a lot more material.
Showreel 2026, fully generated
Every frame in this reel was made with AI, and none of it was shot.
Shot on camera, changed with AI
We shoot on a real set and change the footage in post, which saves you reshoots, travel and often a whole second shoot day.
Same shoot. Different weather.
We shot this in summer. Winter was added afterwards, so nobody had to wait for snow.
The light gets made in post.
Flat office daylight, relit as soft morning, hard sun or evening, without going back out to shoot it.
Same set. Different product.
We swap the product inside footage that already exists. One spot and ten products give you ten ads.
Things that were never on set.
Objects get composited into the real frame afterwards, without a greenscreen or a reshoot.
Same take. Different place.
The background moves to the coast or the Alps, and the people in front stay exactly as filmed.
One take, every language.
Switzerland is four markets. One German master gets lip-synced into French, Italian and English on the footage you already have.
One master. Every format.
When a 16:9 shot has to become 9:16 we paint in the missing edges instead of cropping, so there are no bars and no second shoot.
Fully generated with AI
Some projects need no camera at all. Then we build the whole campaign from one briefing.
This campaign never saw a camera.
Every image in this campaign is generated, and that includes the people, the places and the product. One briefing is enough for us to build the whole thing, from the key visual to the posts for each channel. Video and UGC work the same way.
One briefing. Two hundred ads.
A single ad is a bet that the hook and the timing land. So we make two hundred and post all of them automatically. After two to three days the numbers show which ones people stop for, click and buy from, and only those get the media budget.
AI projects
Every AI output passes a human quality gate before it leaves the building.
Human quality gate
No frame goes out before a person has seen it, judged it and signed it off. Models hallucinate, and the sign-off is what catches it.
Rights
Every delivered asset is licensed for the agreed channels and terms, including the AI-generated parts. You get it in writing.
Data
Client material is never used to train public models. Generation runs on commercial licences, and nothing is scraped from grey areas.
People
Voices and faces are cloned or synthesized only with documented consent. Synthetic people are always disclosed.
Disclosure
We recommend the right AI labelling per platform and deliver it with the assets on request.
When AI is the wrong tool.
Real testimonials
If a real person is meant to build trust, they belong in front of the camera.
Live events
A festival, a moment that happens exactly once. You shoot that.
Documentary and reality
Documentary lives on everything being real. Generated material has no place in it.
In these cases we shoot it.
Questions about AI video production
What does AI video production cost?
It depends on whether we shoot and then work with AI or generate everything, and on how many versions you need. That's why we don't have a fixed price list. Send us your briefing and you'll get a free quote.
Can people tell a video was made with AI?
No frame goes out before a person has seen it, judged it and signed it off. Where a label is needed, we recommend the right one per platform and deliver it with the assets.
Who owns the rights to AI-generated images?
Every asset we deliver is licensed for the agreed channels and terms, including the AI-generated parts. You get it in writing.
Do you train AI models on our material?
No. Client material is never used to train public models, and generation runs on commercial licences.
Can the spot run in every Swiss language?
Yes. One German master gets lip-synced into French, Italian and English on the footage we shot.
What do you need from us for an AI project?
For a fully generated campaign a briefing is enough. If we're changing existing footage, we also need the original files.
When do you shoot it the classic way?
We shoot real testimonials, live events and anything documentary on camera, because those have to be real.